From Booze Byproduct to Beauty Boost: Unveiling Our Upcycled Rice Mask
Back in the Joseon Dynasty, people used rice bran water (the leftover water from rinsing rice) as a natural cleanser, and even made face masks from rice hull powder to...
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Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
Interview with Stefanie Michova
This spring, Beauty of Joseon collaborated with Stefanie Michailova to unveil the new Ground Rice and Honey Glow Mask. Dive into Stefanie's story behind this natural-derived yet powerful product and...
My Toner Looks Weird... And That's Okay!
Have you noticed your Glow Replenishing Rice Milk separating into two distinct layers?Fear not! This is a completely normal phenomenon inherent to our new double-layered toner. This unique design is...
The All-Over Solution for Your Skin: JELLOSKIN Massage Cream
We believe that inner and outer well-being and beauty are inexorably intertwined, and that relieving stress is key to unlocking your true glow. Inspired by this philosophy, we delved deeply...
Find Your Finest Hanbang: Pine Trees
If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those...
Grand Re-opening of BOJ Samcheong Flagship Store
Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you...
Small Happiness Wallpaper_December
The theme of December's wallpaper is Dongji Patjuk, a soup made of red beans and rice. Dongji is the winter solstice in December that marks the longest night and shortest...
Small Happiness Wallpaper_November
Even though it’s November, the weather has gotten chilly earlier than usual, so we already feel that year-end atmosphere around the corner. There are Christmas trees in the windows and...
How to Treat Your Oily Skin
Have you ever wondered why your skin gets greasy and shiny? Usually, the skin gets oily because sebaceous glands all over your face produce oily substances to protect and hydrate...
Small Happiness Wallpaper_October
We would like to introduce you to our October wallpaper filled with the rich autumn atmosphere. For October, we created an image filled with golden rice grains about to be...
BOJ Recs: How to Care for Dull Skin
Autumn is right around the corner! We can sense the coming of autumn not only with our eyes but also with our skin. When the season is getting dry, we...
Small Happiness Wallpaper_September
The Small Happiness Wallpaper for September Depicts a Basket Full of Chuseok. Chuseok, also known as Hangawi, is known as Korean Thanksgiving Day and one of the major holidays...
Special After-sun Skincare Tips
The summer is beginning to end, and the summer break season is soon to be over. During times like these, when we all are returning to school and work from...
A Full Guide to the Newly Launched Light On Serum: Centella + Vita C
Have you ever bought a Vitamin C serum to help combat dull skin? Well, Beauty of Joseon just launched a new serum that will light up your skin with Vitamin...