From Dec 23rd to Jan 6th
Here’s to a Year of Glow: BOJ’s Best of 2024!
Celebrate the moments that made your skin shine! Enjoy up to 30% off our award-winning favorites, explore hidden gems loved by our team, and join us in wrapping up 2024 with gratitude and glow. Cheers to a new year ahead!
Relief Sun : Rice + Probiotics (SPF50+ PA++++)
Sunscreen for Dry Skin
Dynasty Cream
Nourishing Cream Moisturizer
Revive Eye Serum : Ginseng + Retinal
Awakening Eye Cream
Green Plum Refreshing Cleanser
Gentle Daily Cleanser
Glow Replenishing Rice Milk
Hydrating + Balancing Toner
Refining Pore Care Duo
Wash-Off Face Mask SetHidden Gems of the Year: BOJ Staff Picks
Handpicked by our team, these hidden gems have been our personal favorites all year. Now it’s your turn to experience their glow!
Relief Sun Aqua Fresh
Siyeon - Brand Marketer
This product is my absolute new favorite! The finish on it is perfect - not too shiny, just enough of that glow to make your skin look great for everyday wear.
Glow Serum
Lyn - CRM Manager
Deeply hydrates, improves texture, and leaves skin glowing by morning. After 3 weeks, skin feels healthier, calmer, and nourished. A must-have for radiant, healthy skin!
Light On Serum
Sunghun - Amazon Marketer
Light on Serum keeps me getting ID carded when I drink! It faded my acne scars, and with consistent use, my skin looks so much brighter than before!
Radiance Cleansing Balm
Alissa - Influencer Marketer
Hands down my favorite BOJ product! It removes all makeup, even mascara, with ease. Fragrance-free and leaves no waxy residue – perfect for daily use. Highly recommend!
A Special Thank You from Beauty of Joseon
To Our Beloved BOJ Beauties
Inspired by the traditions of Korean herbal medicine, Beauty of Joseon embarked on a journey to redefine "beauty" alongside you.
Beauty of Joseon began with a single question:
"What if we could transform the rich history of Korean herbal medicine into skincare that we could proudly share with beauty enthusiasts everywhere?" This question marked our starting point, and it continues to fuel our journey to a healthier, more radiant skin alongside our Beauties.
None of this would have been possible without your continuous love and trust.
We believe that by combining traditional self-care rituals with healthy skincare habits, we can enrich our everyday lives.
Our journey, initiated by herbal traditions, is truly completed by our connections with you, our valued customers.
We hope you will continue to join us as we write this beautiful story together.